Examples of Category
Management Support

 

Causal Data—store level, observational information to provide prices, p.o.p. support, number of facings, out-of-stock, competition, etc.

 

Best Practices—identify factors such as the type of merchandising support, optimal merchandising techniques, proper price points, department location(s), etc.

 

Space Diagram—provides a model of proper space allocation for your brands and the category by recognizing differences in store size, department size, and store demographics.

Products & Services

 

 

 

Category Management Support

The term “Category Management” has been around for nearly 2 decades and affords marketing companies and their retail partners the opportunity to assess, educate, understand, and act upon almost every marketing variable in the marketing mix.

 

Although “Category Management” is regularly employed among all companies, its major emphasis tends to be planning and scheduling future advertising and promotional programs.  What is often forgotten or missed is a post-analysis of recent marketing activities that may shed light on important indicators of future marketing effectiveness.

 

Take the following Promotional Effectiveness Test

(1) Do your promotional programs improve just your brand’s performance or do we impact the total category?  Over what time period?

 

(2) What promotional “drivers” work the hardest?  % off?, how often?,
type of discount?, etc.

 

(3) How do your promotions effect competition and how does competition respond?

 

(4) What is the proper number of sizes and varieties to offer?

 

(5) Do you perform important ROI analysis on your promotional progress?

 

In other words . . .

“Do You Ever Look Backward . . . to Look Forward?”