U.S. Marketing Services
Examples of Retail Auditing Services
Retail Surveys—Prices, Promotions, Competition
Promotional Support Measurement—Signage , P.O.P.
Size, Sell Rate Comparisons
New Product Introduction Support—Placement, Sell Rate, Distribution
Store Personnel Surveys—
Store Managers, Produce Managers, Clerks
In-store Consumer Surveys—
Opinions, Taste Test, Purchase Intent
Product Quality—Measurements on Size, Color, Freshness, etc.
Merchandising—Store Delivery, Set-up, Checking, Follow-up
Products & Services
In the past 19 years, U.S. Marketing Services has performed detailed retail audits in 50 U.S. and 4 Canadian markets. . .visiting supermarkets, drug chains, club stores, mass merchandisers, convenience stores, specialty stores, and dollar stores. We have provided over 100 clients with detailed category management support with retail information that included pricing, retail promotion support, p.o.p. usage, competition, space, location, etc. Additionally, we have performed innovative and customized audits to include retail photos of product and store conditions, detailed space measurement, and quality measurements through both observation and purchase.
Because our retail field auditors perform an important research function via their data gathering, observations, and interviews, the information collected represents current market information which is gathered in a fast and economical way. Importantly, the retail field auditors are not aware of the clients they are working for and can provide objective information to help understand and solve difficult marketing problems for our clients.
Importantly, all retail audits are customized according to our clients’ needs and no one else sees this information. Clients can also use out network of field auditors to deliver important p.o.p materials, check on retailer performance, or measure a product’s quality or code date.
U.S. Marketing Services | 6067 W. Seven Saguaros Circle, Tucson, AZ 85658 | T: 520-812-7330 | C: 707-299-0286 | Email